The Ministry of Health, together with the
two healthcare clusters,
SingHealth and the National Healthcare Group, has embarked on
a long-term
publicity campaign to promote nursing as a challenging and rewarding
profession. As Nurses form the biggest group of healthcare professionals,
they play a vital role in patient care. With the tagline, "Nursing
? The
Heart of Heathcare," the campaign highlights the critical
role played by
our nurses, which requires them to have a wide array of hard and
soft
skills.
The campaign, which will also serve as
a recruitment drive is aimed
primarily at school leaving students and mid-career professionals
and
nurses who have left the profession. The campaign will kick off
on 8
October 2003, with a series of advertisements showcasing real-life
nurses
in these different roles. The public will be able to catch these
advertisements over all major media beginning from 8 October.
For more
details, refer to the MOH
press release.
